Develop Your Marketing Skills

by Ruth Gosnay, Neil Richardson, Ruth M Gosnay

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows...

• Format: Paperback
• Language: English
• ISBN: 0749462248
• ISBN13: 9780749462246
• Release Date: November 2010
• Publisher: Kogan Page
• Length: 176 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.5" x 6.7" x 8.7"