Defining the Business: The Starting Point of Strategic Planning

By Derek F. Abell

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• Format: Hardcover
• Language: English
• ISBN: 0131978144
• ISBN13: 9780131978140
• Release Date: January 1980
• Publisher: Prentice Hall
• Length: 288 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"

Customer Reviews

Powerful Business Tool

Abell proposes a structured business definition theory based on three dimensions: 1) customer groups, 2) customer functions, 3) technologies. This book provides a very powerful tool for focusing existing business strategies and for finding and developing new products and markets.