Database Marketing

by Robert Shaw and Merlin Stone

Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 056602733X
• ISBN13: 9780566027338
• Release Date: December 1988
• Publisher: Gower Pub Co
• Length: 224 Pages
• Weight: 1.50 lbs.