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Paperback Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century Book

ISBN: 0130908282

ISBN13: 9780130908285

Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century

A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.

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Format: Paperback

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