Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century

by Jim Aitchison

A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130908282
• ISBN13: 9780130908285
• Release Date: May 2002
• Publisher: Prentice Hall PTR
• Length: 480 Pages
• Weight: 2.25 lbs.