Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most

by Bolivar J. Bueno and Bolivar J Bueno

Book Overview

"B.J. Bueno and his team at The Cult Branding Company respect and understand what so manystrategists miss: before we can be experts on product, sales, or the market, we must fi rst beexperts on human nature. They have a proven track record of building healthy, sustainable businessesfor some of the best brands in the world--using the very process outlined in this book."
--BERT JACOBS, chief executive optimist, The Life is good Company

"B.J...

• Format: Hardcover
• Language: English
• ISBN: 0071787879
• ISBN13: 9780071787871
• Release Date: April 2012
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"