Customer Engagement Marketing

Book Overview

Presents cutting-edge research from top marketing professionals to speak on trends and future directions of customer engagement
Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies
Describes the theoretical underpinnings and metrics used to gage customer engagement

• Format: Hardcover
• Language: English
• ISBN: 3319619845
• ISBN13: 9783319619842
• Release Date: September 2017
• Publisher: Palgrave MacMillan
• Length: 328 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"