Cultivating the Affluent Vol. 1 : How to Segment and Service the High-Net-Worth Market

by Karen M. File, Karen Maru File, Russ Alan Prince

A guided tour of how wealthy individuals think about the way their money is managed. Using a survey of more than 850 high-net-worth individuals, nine profiles are identified to guide financial professionals in understanding the investment psychology of the affluent.

• Format: Paperback
• Language: English
• ISBN: 0961944641
• ISBN13: 9780961944643
• Release Date: January 1995
• Publisher: Institutional Investor, Inc.
• Length: 121 Pages
• Weight: 0.95 lbs.
• Dimensions: 6.0" x 9.0"