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Hardcover Cross-Cultural Design Book

ISBN: 0500974233

ISBN13: 9780500974230

Cross-Cultural Design: Communicating in the Global Marketplace

Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The... This description may be from another edition of this product.

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Format: Hardcover

Condition: Very Good

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Design and Globalization

In today's international marketplace designers cannot fashion their work to fit the cultural tastes of a particular country. The imagery, the color palette and the typographical arrangement must have global recognition. The authors of Cross-Cultural design have blazed the trail by presenting cogent examples of their craft that are lucid in concept, owe no allegiance to any nationality and have universal appeal.
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