Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The... This description may be from another edition of this product.
In today's international marketplace designers cannot fashion their work to fit the cultural tastes of a particular country. The imagery, the color palette and the typographical arrangement must have global recognition. The authors of Cross-Cultural design have blazed the trail by presenting cogent examples of their craft that are lucid in concept, owe no allegiance to any nationality and have universal appeal.
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