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Paperback Corporation Be Good! the Story of Corporate Social Responsibility Book

ISBN: 1598581031

ISBN13: 9781598581034

Corporation Be Good! the Story of Corporate Social Responsibility

Here is the story of Corporate Social Responsibility---what it means, where it came from, where it is going, what it requires of business. Told in an eyewitness, I-was-there style by a pioneer of the study of CSR in the nation's business schools, it takes the reader through a half century of corporate scandals and fierce struggles over corporate ethics---from Ralph Nader's 1960s Campaign GM to today's white collar crimes at Enron, WorldCom, Tyco,...

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Format: Paperback

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Business Business & Investing

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