Corporation Be Good! the Story of Corporate Social Responsibility

by William, C. Frederick and William C. Frederick

Book Overview

Here is the story of Corporate Social Responsibility---what it means, where it came from, where it is going, what it requires of business. Told in an eyewitness, I-was-there style by a pioneer of the study of CSR in the nation's business schools, it takes the reader through a half century of corporate scandals and fierce struggles over corporate ethics---from Ralph Nader's 1960s Campaign GM to today's white collar crimes at Enron, WorldCom, Tyco,...

• Format: Paperback
• Language: English
• ISBN: 1598581031
• ISBN13: 9781598581034
• Release Date: January 2006
• Publisher: Dog Ear Publishing
• Length: 344 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"