Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

by Bruce Philp

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide , this book breaks down the myth of brands and puts the power back in consumers' hands. The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is...

• Format: Paperback
• Language: English
• ISBN: 0771070047
• ISBN13: 9780771070044
• Release Date: February 2012
• Publisher: Emblem Editions
• Length: 274 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 5.1" x 8.0"