Consumer Marketing Strategies

by Harvard Business School Press

This collection of over 20 "Harvard Business Review" articles shows how astute marketers are responding to changing conditions. This edition covers fundamental changes in consumer markets, getting the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0875842836
• ISBN13: 9780875842837
• Release Date: September 1991
• Publisher: Harvard Business Review Press
• Length: 176 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 8.6" x 11.0"