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Paperback Consumer Marketing Strategies (Marketing in Action) Book

ISBN: 0875842836

ISBN13: 9780875842837

Consumer Marketing Strategies (Marketing in Action)

This description may be from another edition of this product. This collection of over 20 "Harvard Business Review" articles shows how astute marketers are responding to changing conditions. This edition covers fundamental changes in consumer markets, getting the...


Format: Paperback

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