Citizen Hearst

by W.A. Swanberg

Book Overview

This is the enthralling and often outrageous story of America's most enigmatic millionnaire, William Randolph Hearst. The most powerful newspaper mogul for more than a half century was one of the most... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0883659700
• ISBN13: 9780883659700
• Release Date: January 1996
• Publisher: BBS Publishing Corporation
• Length: 576 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.8" x 6.5" x 9.3"

Customer Reviews

Vast detail on a controversial figure

I got this book while visiting the Hearst castle which I felt to be so beyond ostentatious as to be offensive. And, truth be told, I read it over months. Not that it was bad. In fact the book was delightful. But there is so much to read about and Hearst is so, well, unimportant! I have felt for many years--ever more so after visiting the castle--that William Randolph Hearst was the US equivalent of Joseph Stalin. He had more power than he knew what to do with, more control than was reasonable, and less integrity than most. The book didn't surprise me much. If a reader is well informed on, say the Spanish American war, s/he wouldn't be surprised at the quote from Hearst that, you provide me with the photos and I'll provide you with the war. (To that effect). He was a mass of contradictions. He paid his staff well, better than the other newspapers, but he was also ruthless with critics and opponents. The author stresses that frequently, especially in the last chapter (where, for a second, I thought I was reading a treatise on Hearst's integrity. On the contrary, Swanberg denies that integrity.) But that "compassion" that Hearst seemed to express was to those who played the game according to Heart's rules. And that's the key trait of a hard-core narcissist! There was perhaps a little less stress on the sensationalist nature of the Hearst press in the text. (And, unfortunately, its low-brow nature I think has affected the nature of American media to this day!) But I don't want to downgrade the text any points as I may have gotten caught up in other details and lost track of that which almost goes without saying. While I tend to be cynical of the American electorate, the book suggests some items that redeem us: Hearst had run for office (I think he was elected to the House for one term) but he had his eye on the presidency. Not only was he not nominated or elected, but, as the author points out toward the end of the book, to be endorsed by Hearst was almost the political kiss of death. Candidates whom Hearst endorsed were almost sure to lose! And his self-service also affected his politics: He was ostensibly the candidate of "the little guy" earlier on, but once he reached wealth beyond belief, he was adamantly opposed to things like income tax--while he had supported the concept earlier! If I have a negative comment on the book, it may be, I confess, due to my preconceptions of Hearst: the author refers periodically (not obsessively) to Hearst as a "genius" because of his business expertise, etc. Well, I contend that if many people had the resources Hearst had, they could "make it" and be proclaimed genius too. Indeed, I'm amazed at Hearst's spending habits. Even deep into the Great Depression, if Hearst saw something he wanted, whether worth $50,000 or $14 million, he got it. And he got it again, for himself, for Miss Davies, his mistress, for his friends (those, again, who played his game). He finally, when things started looking pretty bad,

Gee-Whiz Emotion

William Randolph Hearst, an only child, was born at the time of the Civil War to a successful gold and silver prospector and a former school teacher. His mother had thwarted cultural ambitions and poured all her energy into raising her son. He was a victim of a drastic amount of spoiling, creating an emotionally unsatisfactory human being. All three Hearsts possessed physical vitality. His father bought the San Francisco Examiner to settle a debt. William's interest in newspapering began with his service on the Harvard Lampoon. He persuaded his father to let him take over the Examiner. The newspaper embraced the gee-whiz emotion. Hearst wooed the masses, not the rich. He surrounded himself with eccentrics including Ambrose Bierce and Joaquin Miller. The newspaper attacked Huntington and the Southern Pacific Railroad. To staff his New York paper, the Journal, Hearst raided the Pulitzer paper. Hearst had the capacity to offer enormous salaries since his mother had sold her interest in the Anaconda Mine and given him the proceeds. In the presidential election Hearst opted to fight for William Jennings Bryan whom the Wall Street interests hated. Richard Harding Davis and Samuel Remington, an artist, were sent to Cuba. Remington complained of boredom. Hearst told him to send the pictures and Hearst would furnish the war. Stephen Crane and others covered the Greco-Turkish War. Newspaper jingoism is evidenced in the Hearst coverage of the Maine disaster. The public was deceived, misled, tricked. Hearst had a fixation about circulation, believing that advertising dollars would follow. The man was a mass of contradictions. His colossal egocentricity put him at one remove from others. Lincoln Steffens interviewed him five times to penetrate the mystery of his character. He was incurably romantic. Hearst was hobbled by his journalistic recklessness, political unintelligibility, and personal eccentricities in his path through life. The book, a life and times treatment, is filled with colorful personalities and events.

"I think it would be fun to run a newspaper..."

Everything I knew about William Randolph Hearst I learned from the movie CITIZEN KANE. So when I found a cheap, second-hand copy of CITIZEN HEARST, I decided to pick it up and educate myself. Not only was this informative, but highly entertaining. A man capable of rousing such fiercely diametric emotions from people reading his biography decades after his death must surely have raised the ire of his contemporaries something fierce. It is with very mixed emotions that the modern reader comes to understand the events of Heart's life, but those feelings probably aren't a million miles away from what was felt at the time. While reading this biography I kept leaping between admiration and loathing for the subject -- an experience I've never quite had before. My copy of CITIZEN HEARST is over six hundred pages and written in a smaller than average font size. Yet, as the biographer points out, with the sheer amount of stuff that Hearst accomplished (or at least attempted) in his life, it would be easy to dedicate an entire volume just to single individual activities. But, W. A. Swanberg does a great job of summarizing the main details of Hearst's life without being overly superficial. I even enjoyed the opening sections, dealing with William Randolph Heart's childhood. Many times in biographies, this ends up being a list of dates, schools and relatives; yet Swanberg defies the norm and gives the child Hearst an interesting story. Of course, the main account is everything that Hearst did after his early-twenties, when he took a fancy towards the journalistic world and obtained a newspaper from his wealthy father. Hearst's subsequent ideas of journalism, his later political ambitions (he fixed his sights on the White House, but never did get higher than the United States House of Representatives), and his obsessive collection of art and property are all laid out meticulously and clearly. And the information imparted is absolutely unbelievably fascinating. We think the media is pretty bad today, but after reading this I realize that the today's Ted Turners and Rupert Murdochs have absolutely nothing on the yellow journalism of that era. Organizing divisions of reporters to arrive at the scene of a crime before the police do or staging an elaborate midnight rescue of a Cuban "princess" from the Spanish army -- can we really imagine Bill O'Reilly or Aaron Brown attempting those ratings stunts? In addition to detailing Heart's business and political aspirations, Swanberg also delves into an aspect of Heart's life that was brilliantly captured in Orson Welles' portrayal of Charles Foster Kane (the thinly veiled fictionalized version of Heart himself). Just as Welles' character was a ruthless and ambition man, who is also shown happily spending hours using silly shadow puppets to entertain a sad, lonely girl, Swanberg introduces us to a serious, focused, cutthroat and dangerous man who was exceedingly soft-spoken, kind on a personal level and w

Good Book - Bad Man

It isn't often that one reads a well-respected, full-length biography of a prominent American personality, only to put the book down with a newfound, passionate and complete disgust for the central character. That is how W.A. Swanberg's 1961 classic "Citizen Hearst" made me feel about William Randolph Hearst. I can say that about no other biography I've ever read.Indeed, the derogatory adjectives that apply directly to William Randolph Hearst are virtually inexhaustible: irresponsible, pampered, egotistical, hypocritical, lascivious, presumptuous, adulterous, rapacious, etc. One searches in vain for admirable or redeeming qualities in Hearst. Even supposed acts of benevolence and charity - which usually centered on the one thing that meant nothing to him, money - always seem to smack of insincerity and self-interest. None of this, of course, is meant to detract from Swanberg's phenomenal account of the publisher's life, which is truly engrossing and highly recommended by this reader.Hearst was born in the lap of luxury and never knew the value of a dollar earned by a day's work, yet for over half-a-century he fashioned himself the defender of the common man and was a leading voice in Progressive politics. Far from creating a profitable media empire, Hearst's newspapers lost money at a staggering rate for well over a decade (Swanberg's account is frustrating in that he never clarifies exactly when Hearst's efforts turned profitable). The simple secret of Heart's success was that his deceased father's mines could churn out precious metal at a faster pace than he could squander the profits on his newspapers and chasing the chimera of the presidency. He took a mistress half his age when he was in his fifties and married with five children, and devoted all his immense energy and resources into making her the biggest film star in the world, despite her rather limited talent. An early hero to the radical left, in old age he reversed course and emerged as one of the earliest and most virulent anti-communists and opponents of the progressive income tax - a measure he once championed.Swanberg delivers this amazing life in an extremely fluid and engaging - indeed, exciting - narrative. He notes that people have never been able to adequately explain William Randolph Hearst. The instinct was - and still is - to use the world "great" when describing him, but great in what way? Swanberg offers up his own conclusion: Hearst was the greatest loser of his generation. Not exactly a flattering assessment, but nonetheless a very accurate one. In the end, Hearst failed in business, in politics, in marriage, and in the movie business. For better or worse, he left an indelible stamp on the American experience, and for that he should be remembered, if not exactly revered.

FASCINATING MAN-FASCINATING BOOK

I call this book a must read for anyone interested in learning about our history during the late 19th and early 20th centuries. Although its not a history lesson like you would get in school, it is a fascinating look at how W.R.Hearst was able to shape it through his publications. This man was someone who seemed to think that his money supply would never run dry. He spent coutless dollars on art masterpieces and other antiquties. If you have ever been to or just been curious about his castle at San Simeon CA then you will find it entertaining to learn how he went about putting this landmark together. You also get a look into his personal life that is equally interesting. I found this book to be one of those books that really does keep you up at night turning the pages. A well written book indeed.