Channel Champions: How Leading Companies Build New Strategies to Serve Customers

by Steven Wheeler and Evan Hirsh

Heute reicht es nicht mehr aus, ein besseres Produkt auf den Markt zu bringen. Die Konkurrenten haben ein enormes Talent bei der Nachahmung von Produktneuheiten entwickelt, und die Kunden sind zu anspruchsvoll geworden; sie erwarten einen individuellen Service - mit weniger geben sie sich nicht mehr zufrieden. Moderne erfolgreiche Unternehmen m?ssen deshalb neue Wege finden, um ihre Produkte den Kundenbed?rfnissen entsprechend anzubieten. "Channel...

• Format: Hardcover
• Language: English
• ISBN: 0787950343
• ISBN13: 9780787950347
• Release Date: September 1999
• Publisher: Jossey-Bass
• Length: 256 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.8" x 7.6" x 9.4"

Customer Reviews

Quite interesting book

Very interesting book. I don't mean practical but can potentialy open your eyes to the different aspects of channels integration and management. Cases could be very inspiring once reading them.

A must read for manufacturing execs and channel strategists!

While multiple books have been written about channel management, few can match the understanding and insight presented in The Channel Advantage. This book provides a framework for leveraging channels for growth, customer satisfaction, and competitive advantage. Including case studies from companies such as Saturn, The Home Depot, WW Grainger, GE, and Snap-on Tools, Evan Hirsh and Steven Wheeler identify the impact of a successful channel management strategy. Highly recommend!