Careers in Brand Management, 2006 Edition: Wetfeet Insider Guide

by Wetfeet.Com

From Milk-Bone to Colgate, there are more brands in the marketplace than teenagers in a shopping mall. For those interested in brand management, this WetFeet Insider Guide explores typical career paths; what makes a brand successful; profiles of major players; industry trends; the salary, benefits, and company culture you can expect; and online resources to aid in the job search.

• Format: Paperback
• Language: English
• ISBN: 158207531X
• ISBN13: 9781582075310
• Release Date: January 2005
• Publisher: Wetfeet
• Length: 1 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 7.5" x 9.1"