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Paperback Capitalizing on Change: A Social History of American Business Book

ISBN: 1469654229

ISBN13: 9781469654225

Capitalizing on Change: A Social History of American Business

(Part of the Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship, and Public Policy Series)

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Book Overview

Americans love "this year's model," relying on the "new" to be always "improved." Enthusiasm for the new, says Stanley Buder, is essential to American business, where innovation and change stoke the engines of economic energy. To really understand the history of business in America, he argues, we must understand the intertwining dynamics of social and business values.

In a history spanning over three hundred years, Buder examines the enveloping...

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