Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

by Drew Eric Whitman

Book Overview

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT Captions under photos get 200 percent greater readership than non-headline copy.
FACT Ads with sale prices draw 20 percent more attention.
FACT Half-page ads pull about 70 percent of full-page ads; quarter-page...

• Format: Paperback
• Language: English
• ISBN: 1601630328
• ISBN13: 9781601630322
• Release Date: November 2008
• Publisher: Career Press
• Length: 208 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.9" x 8.7"