Business Not as Usual: Rethinking Our Individual, Corporate, and Industrial Strategies for Global Competition

by Ian I. Mitroff

Shows how the strategies that once virtually guaranteed success have been overturned by the advent of tough foreign competition, new technologies, and shrinking resources. Carefully lays out the new ground rules to effectively anticipate and address the challenges of the new global economy.

• Format: Hardcover
• Language: English
• ISBN: 1555420303
• ISBN13: 9781555420307
• Release Date: April 1987
• Publisher: Jossey-Bass
• Length: 194 Pages
• Weight: 0.98 lbs.