Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business

by Maryann Karinch and Jim McCormick

Book Overview

BACK COVER]

DISCOVER THE WINNING MIND-SETS OF EXTREME SPORTS ATHLETE-EXECUTIVES

Skateboarding legend Tony Hawk jump-starts the world's hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving clothing line.

Freestyle motocross star Carey Hart discovers that backflips in the boardroom don't fly, but sharp entrepreneurship turns his tattoo...

• Format: Hardcover
• Language: English
• ISBN: 0071626980
• ISBN13: 9780071626989
• Release Date: July 2009
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.9" x 6.3" x 8.7"