Information Quality Applied: Best Practices for Improving Business Information, Processes, and Systems

by Larry P. English

How to apply data quality management techniques to marketing, sales, and other specific business units Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality . In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human...

• Format: Hardcover
• Language: English
• ISBN: 047013447X
• ISBN13: 9780470134474
• Release Date: October 2009
• Publisher: John Wiley & Sons
• Length: 802 Pages
• Weight: 3.20 lbs.
• Dimensions: 2.1" x 7.5" x 9.4"