Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

by David C. Robertson, Bill Breen, David Robertson

Book Overview

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.

As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of...

• Format: Paperback
• Language: English
• ISBN: 0307951618
• ISBN13: 9780307951618
• Release Date: June 2014
• Publisher: Crown Currency
• Length: 336 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.9" x 5.2" x 8.2"