Branding the Nation: The Global Business of National Identity

by Melissa Aronczyk

Book Overview

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more coherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. In short, the goal of nation branding is to make the nation matter in a...

• Format: Paperback
• Language: English
• ISBN: 0199752176
• ISBN13: 9780199752171
• Release Date: September 2013
• Publisher: Oxford University Press, USA
• Length: 256 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"