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Hardcover Branded for Life: How Americans are Brainwashed by the Brands We Love Book

ISBN: 1578602416

ISBN13: 9781578602414

Branded for Life: How Americans are Brainwashed by the Brands We Love

Written by a senior marketing and media executive, Branded for Life makes sense of a world where Wal-Mart is richer than 85% of the nations on earth; where well-informed, obese consumers continue to drink Coke and eat at McDonalds; where rabbis discuss market segmentation strategies to counteract declining market share; and where naming rights to newborns may be sold to the highest corporate bidder. Branded for Life explains who we really are as consumers,...

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Format: Hardcover

Condition: Very Good

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