Beyond Intuition demonstrates five analytic skills adapted here for mass media and the reality of editors necessary for reading and writing nonfiction: focus, form, structure, authority, and voice. This description may be from another edition of this product.
Westfall takes published pieces and cuts them down to size. This book analyzes magazines, their editors and writers, and recommends how the two can understand each other. If only every writer and editor could take this book to heart; we just then might all get along.
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