Behavioral Economic Brings Marketing Strategic Advantages

By: Lok, Johnny Ch

Chapter FiveConsumption behavior concerns economic enjoyable benefits andcosts comparisonIn behavioral economy view point, in generl, consumers will compare consumption choice to the product or the service whether which will bring more enjoyable benefits to compare other kinds of similar products or services before they decide to buy any product or consume any service need. Why do they have this kind of rational and personal economic benefits and...

• Format: Paperback
• Language: English
• ISBN: 179502769X
• ISBN13: 9781795027694
• Release Date: January 1
• Publisher: Independently Published
• Length: 48 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.1" x 8.0" x 10.0"