Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability

by Marlen Gabriele Arnold

Book Overview

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups...

• Format: Paperback
• Language: English
• ISBN: 103217451X
• ISBN13: 9781032174518
• Release Date: September 2021
• Publisher: Routledge
• Length: 152 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"