Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

by James Robert Lay

Book Overview

If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.

Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales...

• Format: Hardcover
• Language: English
• ISBN: 1544507720
• ISBN13: 9781544507729
• Release Date: April 2020
• Publisher: Lioncrest Publishing
• Length: 280 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"