Artificial Intelligence Big Data Gathering: How Impacts Consumer Behavior

by Johnny C.H. Lok

Many researchers have focused on identifying the lifestyle of the consumers to have better information about them. This study used the lifestyle analysis to identify market segments. Otherwise, some consumption psychologists believe to apply life style analysis for market segmentation, the developed of product strategy and the developed of the most appropriate communication strategy. They suggested successful retailers based on general application...

• Format: Paperback
• Language: English
• ISBN: 1723902268
• ISBN13: 9781723902260
• Release Date: January 1
• Publisher: Independently Published
• Length: 572 Pages
• Weight: 3.43 lbs.
• Dimensions: 1.5" x 8.0" x 10.0"