
Art and Print Production is a comprehensive textbook designed especially for the students of Mass Communication and Graphic Design. The book succinctly covers the entire gamut of the theory of art and print production. Beginning with the concept of "Art" it takes up all technical...

Beginning with the concept of "art," this book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, color, type, and...