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ISBN: 067404360X

ISBN13: 9780674043602

Architects of Affluence : The Tsutsumi Family and the Seibu Enterprises in Twentieth-Century Japan

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Format: Hardcover

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Book Overview

The interrelated Seibu and Saison enterprise groups have shaped Japanese consumer culture and made the Tsutsumi family fabulously rich. Beginning with the colorful founder, Yasujiro Tsutsumi, Thomas Havens traces the family's fortunes through the rise of its various companies. He examines the strategic thinking, management styles, and marketing techniques of Yasujiro and his sons; explains how the companies have prospered outside Japan's zaibatsu...

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