
The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the...

Introduction to Predictive Analytics.- Know Your Data - Data Preparation.- What do Descriptive Statistics Tell Us.- The First of the Big Three - Regression.- The Second of the Big Three - Decision Trees.- The Third of the Big Three - Neural Networks.- Model Comparisons and...

Chapter 1 Introduction to Predictive Analytics1 1.1 Predictive Analytics in Action2 1.2 Analytics Landscape8 1.3 Analytics 1.3.2 Predictive Analytics 1.4 Regression Analysis 1.5 Machine Learning Techniques 1.6...
