Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers

by Immo Prenzel

Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Cologne Business School K?ln (Fakult?t f?r Wirtschaftswissenschaften), language: English, abstract: Executive Summary Trade fair organizers face an intensified inter‐ and intra‐industry competition and increasing customer requirements towards efficiency and convenience of the trade fair events. In order to stay competitive...

• Format: Paperback
• Language: English
• ISBN: 3640604059
• ISBN13: 9783640604050
• Release Date: April 2010
• Publisher: Grin Verlag
• Length: 116 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"