Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future

by Jerry Jinnett and Linda Pinson

Book Overview

The updated edition includes the latest marketing strategies that incorporate the Web, up-to-date business plans, the latest resources for entrepreneurs, and a new section on exit planning. Placed... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1574101277
• ISBN13: 9781574101270
• Release Date: January 1999
• Publisher: Kaplan Publishing
• Length: 272 Pages
• Weight: 6.10 lbs.
• Dimensions: 0.7" x 8.5" x 10.9"

Customer Reviews

A Must Have Guide for Writing Your Business Plan

Writing a business plan is not an easy task, it can actually be scary. Anatomy of a Business Plan takes away any fear and guides you through the process of developing a sound business plan. I am a business plan writer and have been using Anatomy of a Business Plan as a guide since 2000. To actually write business plans, I use the companion software program, Automate Your Business Plan. Automate Your Business Plan brings Anatomy of a Business Plan to life by actually guiding you through the business plan development process. I have used Automate Your Business Plan to develop several business plans and strongly recommend it and Anatomy of a Business Plan to anyone looking to write a business plan. Ndaba Mdhlongwa Business Plan Solutions

good starting point

Great book on the basics of writing a professional business plan for any small company. For anyone who's starting a business for the first time or is sitting down to write his or her first business plan, this is among the most useful books to turn to. The chapters for the most part walk the reader through the various section of the business plan and there are examples of actual plans following the author's guide in the appendixes to the book. There are also worksheets and a useful glossary. The writing is clear and a good starting point.

Excellent Resource for Experienced and New Businesses

Veteran business owners and new entrepreneurs can derive immediate benefit from Anatomy of a Business Plan. It is THE book to get your fast-growing venture or franchise on track, and to secure significant financial rewards. Anatomy presents the strategy and elements of a Business Plan to guide both product and service-oriented companies,from major organizations to small partnerships. The financials in this book are the most comprehensive I have seen. If you're looking for the template to take to the bank for a loan, or seeking a management tool, Anatomy is the key.

A very clear, very "reader friendly", step-by-step guide.

There are numerous books on business plans on the market, but Linda Pinson and Jerry Jinnett's Anatomy Of A Business Plan is one of the clearest: it provides a step-by-step guide to writing the plan and building the business, and appears here in its 4th edition to provide all the details in building - and changing - a business plan.

A good, helpful read

I found this book to helpful for my Internet startup business. I would highly recommend it over other so-called "high-tech" business plan books. Well done!