An impact of brand elements on brand awareness - OPPO brand

by Nhu Quynh Vu

The objective of this study is to find out how smartphone users perception about OPPO brand by looking into the level of brand awareness and the impact of brand elements on it. Furthermore, this research aims to recommend OPPO what they should do to enhance brand awareness among their customers through brand elements. Quantitative research method is applied in this study. Data was collected from some smartphone users from all ages in Ho Chi Minh City...

• Format: Paperback
• Language: English
• ISBN: 6200296138
• ISBN13: 9786200296139
• Release Date: September 2019
• Publisher: LAP Lambert Academic Publishing
• Length: 80 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"