An Eye for Winners, An: How I Built One of America's Greatest Direct-Mail Businesses--And So Can You

by Lillian Vernon

In 1951, with $2,000 of wedding-gift money, Lillian Hochberg founded a mail-order business. Today, the Lillian Vernon Corporation ships more than $200 million worth of goods to a lifetime customer base of 18.6 million people. This successful book is the first of its kind to tell the inside story of the mail-order catalog business and the secrets to its success. An Eye for Winners is also the highly personal story of Lillian Vernon's family's flight...

• Format: Paperback
• Language: English
• ISBN: 0887308791
• ISBN13: 9780887308796
• Release Date: November 1997
• Publisher: HarperCollins Publishers
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.3" x 8.0"

Customer Reviews

The article posted was inspiration enough, done very well.

The book maybe a fantastic voyage of discovery into not just mail-order, but into discovering fulfilment for all those desirous of doing so. Lilian Vernon has subtly personified what many men & women aspire to be and do. It's commendable what the indomitable spirit of a human being when pushed that bit harder can achieve.

I highly recommend this book. Great inspiration for me.

From the beginning, I was hooked. Excellent reading. Inspiring for anyone wishing to start their own business or is a business owner. As a small mail order business owner, I found this book to be a good look at what it takes to be an entreprenuer as well as some of the difficulties that we (as business owners) often face. Becky McAllister, BBB, Lt