Akustisches Markendesign: Nutzerspezifische Wirkung Akustischer Marken-Websites

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Akustisches Markendesign: Nutzerspezifische Wir... [German]

Edition Description

Paul Steiner untersucht die Wirkung einer akustisch gestalteten Marken-Website auf Nutzergruppen mit hohem (Searcher) und niedrigem situativen Involvement (Browser). Im Rahmen eines Web-Experiments ?berpr?ft er empirisch mit Hilfe einer quantitativen Pretest-Posttest-Befragung,...

Edition Details

Format:Paperback

Language:German

ISBN:3658092971

Format: Paperback

Condition:

69.99

50 Available

Quantity:

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Akustisches Markendesign: Nutzerspezifische Wir... [German]

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