Agentic AI in GTM & Sales
This is the definitive C-level guide to building an AI-powered revenue engine. It speaks directly to the strategic leaders-the CROs, CEOs, CMOs, and CCOs-who recognize that the old go-to-market (GTM) models are hitting a wall. Moving beyond the hype and theoretical debates, this book provides a practical, actionable blueprint for integrating AI agents across your entire GTM motion, from the earliest marketing touchpoints to the final stages of customer success. It is a field manual for leaders who want to transform their organizations from fragmented, human-powered systems into unified, intelligent, and infinitely scalable machines. The book's core promise is simple: to show you how to move from a state of reactive chaos to one of proactive, predictable, and profitable growth.
What Readers Will Gain:
A Strategic Blueprint for Exponential Growth: Discover why the traditional funnel is obsolete and learn how to master the BowTie model reimagined for the AI era. This book provides a clear framework for how AI agents can not only accelerate customer acquisition but also drive compounding value through retention and expansion, ultimately allowing you to double your revenue per GTM head and achieve exponential growth without a linear increase in costs.
Actionable Playbooks and a Practical Roadmap: Gain access to a comprehensive toolkit of step-by-step guides, checklists, and frameworks. This includes a proven 90-day roadmap for your first pilot, blueprints for human-AI collaboration, and detailed playbooks for every key GTM function-from SDR prospecting to customer success churn prevention. You will learn to move from experimentation to enterprise-wide adoption with confidence and control.
Measurable ROI for Every Investment: Learn how to move beyond vanity metrics and measure the true impact of AI on your bottom line. This book provides a robust framework for quantifying the ROI of AI agents on critical business metrics such as pipeline velocity, Net Revenue Retention (NRR), customer lifetime value (CLV), and pipeline quality. You will be equipped with the data and the language to prove the value of your AI strategy to your board.
Leadership for the Future: Discover how to build a culture of human-AI collaboration where human creativity and empathy are amplified by the speed and precision of AI. The book provides a guide to navigating the ethical and governance challenges of AI, ensuring you build a GTM engine that is not only powerful but also responsible, transparent, and trustworthy. You will learn to lead your team toward a future where human work is more strategic, more meaningful, and more impactful than ever before.
Customer Reviews
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