Advertising in the New World

By John Miller

Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text, john miller confronts criticism with nuance and does not evade the challenges that arise in a postmodern society worried about the way it produces, innovates, consumes and desires. Much more than a defense of advertising as such, it offers us a quest: to bring out positive, conscious but re-enchanted advertising.

• Format: Paperback
• Language: English
• ISBN: B0BX1TWXQ6
• ISBN13: 9798215022436
• Release Date: February 2023
• Publisher: Miller
• Length: 146 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"