Advertising & IMC: Principles and Practice

by Sandra E. Moriarty, William D. Wells, Nancy Mitchell, et al.

Book Overview

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0134480430
• ISBN13: 9780134480435
• Release Date: January 2018
• Publisher: Pearson
• Length: 672 Pages
• Weight: 3.30 lbs.
• Dimensions: 1.1" x 8.7" x 10.9"