Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

by Arthur Asa Berger and Arthur Asa Berger San Francisco State University

Book Overview

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation,...

• Format: Paperback
• Language: English
• ISBN: 144224125X
• ISBN13: 9781442241251
• Release Date: January 2015
• Publisher: Rowman & Littlefield Publishers
• Length: 276 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.5" x 6.2" x 8.7"

Customer Reviews

Excellent purchase

Excellent product! Great advice Used at University Of Sacred Heart In Puerto Rico for study in Publicity . Great book highly recommended!

Excellent

Excellent book. I bought it for a class that I was taking and it was verry interesting.I recommned this book to everyone thats is in the advertising business