Achieving Excellence in Fund Raising

by Henry A. Rosso

Book Overview

Rosso's essential guide for every successful fund raiser--covering the key elements of fund raising and explaining the profession's major principles, concepts, and techniques. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1555423876
• ISBN13: 9781555423872
• Release Date: November 1991
• Publisher: Jossey-Bass
• Length: 352 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.2" x 7.4" x 10.2"

Customer Reviews

A must read for everyone involved in fund raising

The late Henry Rosso, one of fund raising's all time great teachers and practitioners, gets to the heart and soul of fund raising as he clearly presents the basic techniques. His love for philanthropy and his respect and admiration for donors is infectious.

Very good. Inspiring and practical guide for set up.

Rosso and Associates have created a book to inspire those who find themselves in a relatively undefined fundraising position. The book provides a conceptual framework from which to view fundraising as, aside from the mission, the most vital aspect of a not-for-profit organisation. You can approach this book from an absolute beginner level or from an experienced fundraising background looking for a little inspiration and back-up. The book is, understandably, quite grounded in American law and culture so its direct application to other countries is limited.