A Theory of Political Choice Behavior

by Bruce I. Newman and Jagdish N. Sheth

The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional...

• Format: Hardcover
• Language: English
• ISBN: 0275921875
• ISBN13: 9780275921873
• Release Date: January 1987
• Publisher: Praeger
• Length: 199 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"