A Short Guide to Marketing Model Alignment & Design: Advanced Topics in Goal Alignment - Model Formulation Volume 1

by David Young

How this book is different from other Marketing Modeling books and what you can get from itThis book integrates Marketing and Statistical concepts and is written for Marketing Modelers, Model Users, and Purchasers of marketing models. Most books on Marketing Modeling are slightly modified statistical texts. If you're looking for a book that talks about the "logic of marketing" and the "design of statistical models" in an integrated way to increase...

• Format: Paperback
• Language: English
• ISBN: 1543912591
• ISBN13: 9781543912593
• Release Date: November 2017
• Publisher: Bookbaby
• Length: 66 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.4" x 5.8" x 8.8"