A shift in consumer research paradigm

by M. S. Thomsen

This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844300422
• ISBN13: 9783844300420
• Release Date: February 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 284 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"