Portrait of the Auteur as Fanboy: The Construction of Authorship in Transmedia Franchises

by Mel Stanfill and Anastasia Salter

Increasingly over the past decade, fan credentials on the part of writers, directors, and producers have come to be seen as a guarantee of quality media making--the "fanboy auteur." Figures like Joss Whedon are both one of "us" and one of "them." This is a strategy of marketing and branding--it is a claim from the auteur himself or industry PR machines that the presence of an auteur who is also a fan means the product is worth consuming. Such claims...

• Format: Paperback
• Language: English
• ISBN: 1496830474
• ISBN13: 9781496830470
• Release Date: October 2020
• Publisher: University Press of Mississippi
• Length: 234 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"