1001 Ways to Market Your Services: For People Who Hate to Sell

by Rick Crandall and  

Book Overview

Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime. -- Al Ries, author Focus: The Future of Your Company Depends on It I have to love this book. There are tons of real ideas used by real companies. The best marketing book to come along in ages, whether your customers are internal...

• Format: Paperback
• Language: English
• ISBN: 0809231581
• ISBN13: 9780809231584
• Release Date: May 1998
• Publisher: McGraw-Hill Companies
• Length: 400 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.0" x 7.1" x 10.0"

Customer Reviews

Do yourself a favor and buy this book

This book is geared towards mostly small businesses and even micro businesses like mine. I recommend this book to ANYONE with no background in sales or marketing. Anyone can use the number of great ideas in it.

Lots of great real ideas / examples!

This book is different than any other marketing book. The author's other book explains marketing really well. This book gives more than 1001 examples of how people have really done successful marketing. The book has twenty-five or thirty chapters on every marketing topic you can think of, from the Internet, to postcards, to customer service, to sales, to publicity. In other words, you go to the type of marketing you are interested in and read the examples of what other people have done. Within the first few pages of that topic your head will be filled with many brilliant ideas. Some you can borrow directly. Some you can combine. Some you can adapt.

A Quick Start Tips For the Beginner

"1001 Ways to Market Your Services" is broken down into a number of small chapters dealing with various marketing methods and offers some great ideas on how to get the message out. The author calls upon his own experiences as well as from the exploits of others to demonstrate strategies that really do work. While Mr. Crandall expresses a great amount of enthusiasm for marketing he does draw the line on some practices that may rub the wrong way and cast suspicion upon the integrity of the marketing business. He walks a fine line and his sound advice should be followed to the letter. This book has good information and is very good for people with limited marketing experience and ideas. It does not give much detail on setting up a marketing campaign. This title translated into Russian is very successful in Moscow.

A valuable resource for online businesses!

Many people have gone online to sell their products and services. Some are professionals and others are getting their feet wet for the first time. One thing is clear: everyone needs some creative ideas on how to market their products and services. Rick Crandall has written 1001 Ways to Market Your Services to offer over a thousand clever and very helpful ways in which online businesses can effectively market themselves. Although the book was not intended to deal strictly with online marketing, the insight offered by this book can be directly applied to online marketing. Whether one is looking for effective and creative ways to draw people to a Website or offer a compelling sales pitch once they get there, this book is a great resource. For instance, readers will find plenty of useful information on how to plan radio, television, and printed media campaigns that could be used to draw people to a Website. We have already seen traditional media used to draw pot! ential customers to Websites. This book will show readers the way to effectively do it. The book is broken down into a number of chapters dealing with various marketing methods and offers some great ideas on how to get the message out. The author calls upon his own experiences as well as from the exploits of others to demonstrate strategies that really do work. While the author expresses a great amount of enthusiasm for marketing he does draw the line on some practices that may rub the wrong way and cast suspicion upon the integrity of the marketing business. He walks a fine line and his sound advice should be followed to the letter. Sometimes the greatest value of a book is the lasting impression it leaves on people. This book gave me new marketing vision. As I read this book I was able to see my services and myself in new light. I was also able to come up with my own spin on how to market my own services. This book is fun and easy to read. You won't be ! able to put it down. It is highly recommended!

A really great book, loaded with help!

This book is ideal for any businessperson who wants to promote his/her sales. The book is loaded with ideas on how to get people to know about your company and your products or services.