A decade ago, Americans read nearly 500 billion pages a year. Then something shifted. We're now reading 200 billion fewer pages.
We're here to change that.
JOIN THE CHALLENGEHOW TO MAKE YOUR PAGES COUNT
JOIN THE CHALLENGE
Sign up or log in to ThriftBooks.com/my-challenges/ to set your goals for the year.
SET YOUR PAGES GOAL
Choose a goal that feels realistic for you.
Choose a page or book goal that feels realistic for you (we'll convert books to pages for you).
READ WHAT YOU LOVE
Every page you read counts toward the total.
Every page your read stacks up toward your goal and toward the 500 billion page total.
87%
of U.S. adults say reading three pages a day feels realistic.
57%
say starting is the biggest challenge.
of U.S. adults say starting is the biggest challenge to reading.
34%
say distractions make daily reading difficult.
of U.S. adults say distractions are the biggest barrier to daily reading.
Based on a national survey of 2,006 U.S. adults conducted by Atomik Research for ThriftBooks.
THIS ISN'T ABOUT READING
THE "RIGHT" BOOKS
It's about reading your books.
PRESS ESSENTIALS
VISUAL ASSETS
MANIFESTO
The 500 Billion Page Challenge is founded by ThriftBooks.
ASSETS & RESOURCES
Resources for press and partners covering the challenge.Resources to support the 500 Billion Page Challenge.PRESS ESSENTIALS
VISUAL ASSETS
MANIFESTO
The 500 Billion Page Challenge is founded by ThriftBooks.
FOLLOW US
FOLLOW US & SHARE YOUR PAGES
Reading counts more when we do it together. Share your progress, your books, or your quiet reading moments.
Read just a little more this year.
GET YOUR PAGES IN
A collective goal to read 500 billion pages together, by reading just a little more, at your own pace.
There's no required number. You set a goal that works for you. For many people, that's just a few pages a day.
All of them. If you're reading it, it counts.
No. Read books you already own, borrowed, or got from the library. Buying books is never required.
The pages and books you read add to your personal goal and help move the collective total toward 500 billion pages.
ThriftBooks founded the challenge to support reading as a habit, whether or not you ever buy a book from us.
FREQUENTLY ASKED QUESTIONS
A collective goal to read 500 billion pages together, by reading just a little more, at your own pace.
There's no required number. You set a goal that works for you. For many people, that's just a few pages a day.
All of them. If you're reading it, it counts.
No. Read books you already own, borrowed, or got from the library. Buying books is never required.
The pages and books you read add to your personal goal and help move the collective total toward 500 billion pages.
ThriftBooks founded the challenge to support reading as a habit, whether or not you ever buy a book from us.