We First: How Brands and Consumers Use Social Media to Build a Better World

by Simon Mainwaring

Book Overview

A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230110266
• ISBN13: 9780230110267
• Release Date: June 2011
• Publisher: Palgrave MacMillan
• Length: 250 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"