Wave 3: The New Era in Network Marketing

by Richard Poe

Book Overview

Fueled by new technology and innovative marketing ideas, cutting-edge network marketing companies have set out to change the way North Americans live and work. The ideas are revolutionary. Poe tells... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1559585013
• ISBN13: 9781559585019
• Release Date: May 1994
• Publisher: Prima Lifestyles
• Length: 253 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.8" x 5.5" x 8.4"

Customer Reviews

#1 Most Popular Network Marketing Book

Though various books are available on network marketing (I've seif-published four of them myself), Poe's is the most popular and best introduction. He explains WHY it works, WHY to do it, WHO is doing it, and HOW to do it. As past senior editor of Success magazine, Poe is not a network marketer per se, but as a professional journalist of high reputation he interviewed enough experts and top performers in the industry to understand and present, with great credibility and clarity, the industry that produces individual distributor incomes of up to hundreds of thousands of dollars per month, even from home.Poe's respectability and conservative image has boosted network marketing's overall image and reputation since Wave Three was published a few years ago. Poe named me in Wave Three as analyst and watchdog of the industry, but this book has made my watchdog role easier in that the book has raised awareness of proper principles and also has reduced some companies' abuses by educating the public regarding what to expect from responsible MLM companies and how to choose one of the better ones.Wave Three may be the most popular book ever written on the subject, and is "MUST reading" even though Poe followed this with a Wave Four title. If you want to read an insightful, solidly researched, responsible, credible, informative and engaging book on network marketing, you can do no better than with these pages.

Wave 3, The New Era in Network Marketing

After hearing for years, that MLM or Network Marketing was a 'bad thing', I happened upon this book. Once I started reading it I couldn't stop! I stayed up all night reading the whole thing. If you buy into the MLM is a scam idea, yet you really know nothing about what the business really is, this is the book to really tell 'ya what it's all about...

Anything Poe writes is a must-read!

Poe's two Wave 3 books are totally enlightening, entertaining and useful. He is at his best laying out the future of network marketing. Network/relationship marketing is the wave of the future, and Poe paints a clear picture. More and more, friends are going to be buying all sorts of goods and services from friends, and on the internet. And when friends buy from friends' *websites*...WOW! If you *really* want to understand what's financially possible for someone with a burning drive for lots of money via network marketing, read the Poe books. They'll keep you up nights! Anyone who still thinks of network marketing as "peddling soap door to door" or "pyramid schemes" is about 40 years behind the times and just doesn't get it.

A great book for a beginner and experienced Networker

Richard Poe tells you how it is. This book gives you great insights into the truth about how great Network Distribution can be, and also some insight into the obstacles. He shares great stories from Networking experts that have achieved success in Network Distribution. I can't tell you how much I learned reading this book and also how much it helped me in my way of thinking when I started my Network Distribution business. This book was the first one that I read from Richard Poe and I will be reading all of his books. Knowledge is king, and reading his books can give you that.

Very Necessary!

It's required reading for everyone I sponsor! This winner is very informative and is on our "Millionaire University" Booklist on the Networkers Niche on the nichemarket.com site!