Type

by Joyce Rutter Kaye

"Graphic Idea Resource--Type" demonstrates the myriad ways type can be used as an essential design element. A discriminating collection, this array of masterful type-design treatments includes type... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564963748
• ISBN13: 9781564963741
• Release Date: December 1999
• Publisher: Rockport Publishers
• Length: 95 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.3" x 8.6" x 11.1"

Customer Reviews

Message in a Typeface

Typeface was once handled mainly by graphic designers and large type foundries. But desktop publishing has widened graphic possibilities with digital fonts. What remains the same is communicating with an audience in a graphically effective way.TYPE is a good idea book with many different examples of contemporary graphic communication and design projects. One of my favorites is the mail campaign for a new photography studio in which a direct appeal for business uses only elegant calligraphic script for graphic design. I also find the pages on business cards fascinating; for example, the Chicago Bicycle Company wraps text into a bicycle wheel logo and advertises old-fashioned quality service with a retro font and a vintage bike image.I hope to read Joyce Rutter Kaye's other graphic idea resource books on COLOR and LAYOUT. TYPE should help anyone running a small business or looking for more creative marketing. The book is a stepping stone to Marvin Bryan's DIGITAL TYPOGRAPHY SOURCEBOOK, Rob Carter's TYPOGRAPHIC DESIGN and WORKING WITH COMPUTER TYPE, James Craig's DESIGNING WITH TYPE, Erik Spiekermann and E.M. Ginger's STOP STEALING SHEEP AND FIND OUT HOW TYPE WORKS, Jan Tschichold's THE NEW TYPOGRAPHY, Roger Walton's TYPOGRAPHERS series, Rudy Vander Lans' EMIGRE: GRAPHIC DESIGN INTO THE DIGITAL REALM, Alex White's TYPE IN USE, and Robin Williams' HOW TO BOSS YOUR FONTS AROUND and THE NON-DESIGNER'S TYPE BOOK.